There’s no denying
the fact that healthcare marketing is the new normal for a successful
professional health service. The
importance of digital marketing in the healthcare sector cannot be underestimated.
Establishing an online presence is critical to the growth of your healthcare
service as it allows you to reach out to a wider audience who hangs around in
the digital world. In the long run, a
patient’s experience and brand reputation will remain the most crucial factor
for a successful digital marketing strategy.
Digital marketing
tactics can promote hospitals in many ways.
Our
Digital Marketing Strategies And Best Practices
Digital marketing has
gained huge traction because people turn to the internet to get quick access to
a specialist from the comfort of their home.
Most of the survey
found that over 75% of respondents said they love to speak to their specialists
online. That said; let’s outline some of
the most effective strategies and best practices.
Plan
for Local SEO
Search Engine
Optimization and user experience go hand in hand. Implementing an efficient
local SEO strategy will help scale a successful healthcare business.
Responsive design,
web load time, mobile and voice search optimization, easy navigation, and
quality content are some of the features that make a website stand out.
SEO, a digital
marketing strategy, boosts your visibility online. With the help of a
professional SEO agency, you can target a specific location, boost user
experience, brand visibility, and generate more traffic to your website.
Check out these
statistics highlighting the importance of SEO for your healthcare service.
o 77% of people who look up online for
health concerns use Google, Bings, and other top search engines.
o People who search for an optometrist,
therapist, and nursing home have a higher chance of putting a call through to a
medical centre.
o Over 70% of people who look up
health-related searches online don’t go past the first page of the search
engine
o 47% of online searchers look up for more
information on a doctor or a medical centre.
Consider
pay per click advertising
PPC is an advertising
service implemented by search engines, social media, and other platforms where
you only have to pay when a lead clicks on your ad. An example is Google Ad Word
that offers text and image ads. Text ads are those ads you see on the first
page of search engines.
Image ads are those
occasional display ads that pop up on your screen. The algorithm of these ads
works based on your search history.
PPC ads allow your
healthcare service website to be visible on search engines and generate more
traffic. You can monitor the progress of your PPC ads to know what’s working
and what’s not.
These statistics show
the importance of PPC advertising in the healthcare industry.
o Globally, the Healthcare industry spends
an estimated $36B on advertising in 2020.
o Over 7 million healthcare services spent
over $10.1 billion on PPC advertising.
o On average, healthcare providers get $3
back on every $1.60 ad spend on Google.
Social
Media marketing
The healthcare sector
uses social media to reach out to more people, including prospective patients.
Social media
marketing allows hospitals and healthcare practitioners to target their desired
demographics, such as age, sex, location, and more.
With social media
marketing, not only are you able to put your healthcare service out there, but
also to educate people on certain health concerns, provide tips on mental and
physical health, and lots more?
The following
statistics reveal the importance of social media in the healthcare industry.
o 94.41% of healthcare centres in the US
have a Facebook account, 50.82% have a Twitter account, 99.14% have yelp,
99.41% use Foursquare.
o 60% of social media users love
health-related tips posted by professionals online.
o 83% of social media users in the United
States have looked up health-related information on social media.
o 91% of social media users confessed that
the health information they looked up on social media has helped them make
better decisions.
Content
marketing
As with many
industries, content marketing has been one of the most effective tools for
healthcare specialists to engage with patients.
Whether it’s through
articles, blog posts, info graphics, video contents, and more, content
marketing allows you to share your expertise with patients.
For example, if
you’re a dietician, you can share information on diet tips, give nutritional
advice, fitness tips, and lots more.
The goal is to
provide valuable content. Avoid being promotional with your content. Focus on
providing value; everything else will fall in place. Also, avoid using too many
medical terms. It makes your content less engaging.
Content with fewer
medical terms will easily connect with the audience and is generally
understandable.
The following
statistic reveals the importance of content marketing in the healthcare sector.
o Healthcare content marketing generates
three times more ROI than outbound marketing, and ad spend is 62% less than
other marketing plans.
o Healthcare video marketers make 66% more
targeted leads in a year.
o 83% of health organisations implement a
content marketing strategy.
o 58% of health marketers have an updated
blog
Mobile
marketing
Everyone uses smart phones,
from young to old. Mobile marketing in the healthcare sector is aimed at
targeting people who use mobile devices such as smart phones, tablets, and
other handheld devices with internet connectivity.
Text messages,
In-game mobile marketing, mobile image ads, mobile search ads, and
location-based marketing, geo fencing, cross channel marketing, are some of the popular ideas that work well.
Mobile marketing
allows you not just to target a wider audience but also share health-beneficial
information and boost reputation.
Here are some proven
statistics on the impact of mobile marketing in the healthcare sector.
o 44% of people who look up hospitals on
their mobile end up scheduling an appointment.
o 47.6% of healthcare emails are opened
via mobile.
o 19% of mobile users have health and
fitness apps on their mobile devices.
Invest
in email marketing
If you want to
maintain a healthy, near-direct relationship with your patients, email
marketing is one of the most cost-effective ways to achieve this goal.
Personalise your
email messages based on demographics like age, interest, location, health
condition, and more. Always create friendly messages, enticing subject lines,
and calls to action.
Implementing an
effective email marketing strategy can help generate more leads and more
patients for your hospital.
Below are some proven
statistics on the impact of email marketing in the healthcare sector.
o Email is 40 times more effective than
Twitter and Face book when it comes to acquiring new leads
o 89% of digital health marketers said
email is the primary source of their lead generation
o For every $1 spent on email marketing,
the ROI is $44.25.
Advantages
of investing in healthcare digital marketing?
Not only is digital
marketing a lucrative strategy for getting more patients, but also a
cost-effective way of advertising a healthcare service.
Let’s explore some
key advantages.
Cost-Per-Acquisition
(CPA)
Implementing a
digital marketing strategy to acquire new clients can reduce your total ad
spend. According to a survey by US vein practice, medical centres spend over
$314 and $348 per patient on print and TV ads, respectively. This is a lot of
money, compared to what they’ll spend on running a digital marketing campaign
(over 50% slash in ad spend)
Location-based
targeting
Digital marketing
avails the healthcare centres the opportunity to target a specific demographic,
including age, sex, location, and more. That way, relating to patients will be
easier, and patients can get a more personalised experience.
Data-driven decisions
Tracking down patient’s information can be difficult with traditional marketing, but with digital marketing, the process is a breeze. Plus, making an informed, data-driven decision is easier with digital marketing.
Better
visibility on Search Engine
One out of 20
searches on Google is healthcare-related, including health and wellness tips,
disease symptoms, diet tips, and more.
Good news. With
effective digital marketing and search engine optimisation, you can increase
your chances of becoming visible on Google’s first page.
Increased
patient referrals
With digital
marketing, you have access to several professional tools and software that can
scale your campaign for utmost performance and drive quality leads to your
healthcare service.
What
services can we provide you?
• Optimization (SEO)
• Pay Per Click (PPC)
• Social Media
• Web Design
• e-Commerce Optimization
• Conversion Rate Optimization (CRO)
• Reputation / Reviews Management
• Content Writing
• Photography / Video
• Web Hosting / Maintenance
• Amazon Marketing
• Email Marketing
• ADA Compliance
• Link Building
• Search Engine Marketing